CONSULTING + COACHING + CREATIVE HUB
ROZA DO, MPH, MCP
Founder + Principal
About me
The identities and roles that anchor me most connect me to people and keep me in honest conversation with the systems that shape our lives: mother, coach, artist, strategist, weaver, evaluative thinker, and creative practitioner. I came to this work with the core belief that how we transform ourselves is inseparable from how we transform systems. My ongoing practice and (un)learning aim to bridge what is often divided, creating and holding spaces where self and collective care, technical and experiential knowledge, and culture building intersect to move change that is both radical and real.
My career began in health care quality and community health improvement and evolved into consulting for mission-driven organizations advancing equity and systems change. Along the way, I discovered that coaching and mentorship often extended beyond formal roles through conversations with young people, emerging leaders, and career changers navigating the health professions and exploring ways to cultivate creative practices in community with other BIPOC folks. This thread continues to weave through my work, helping people step into courageous leadership at all levels and become co-conspirators in shaping liberatory ways of working grounded in justice and care.
As a creative practitioner, my work integrates arts and culture into policies and practices as vital and strategic vehicles for social change. Over the past 20 years, I have performed and toured as a DJ with Oakland-based hip-hop artists and activists—acclaimed journalist and emcee Rocky Rivera and Grammy and Emmy Award-winning children’s music group Alphabet Rockers—blending music and dialogue to spark community conversations and support movement building across the U.S. and abroad, from the John F. Kennedy Center for the Performing Arts and KQED Live to Lollapalooza, the Manila FlipTop Festival, the National Museum of African American History and Culture, SF/Oakland Pride, and SXSW.
I am the youngest daughter of six children of Vietnamese refugees, born in Rhode Island, raised in Gardena, California, and rooted in Oakland with my partner and our two sons. These experiences of migration, music, and movement continue to shape how I understand belonging and the ongoing work of building more equitable systems of care.
About my previous work
I bring more than 15 years of experience in program design, strategy, and capacity building across health and social care systems in the nonprofit and public sectors throughout the Bay Area.
Before transitioning into consulting, my work involved launching and leading statewide grantmaking initiatives and learning collaboratives that supported safety net clinics and hospitals in improving health and social outcomes. This included coaching and building capabilities in human-centered design to grow a network of frontline change catalysts; establishing and facilitating innovation hubs to test and scale digital health solutions in under-resourced care and community settings; and developing strategies and resources to integrate prevention and equity into policies and practices addressing the social and structural determinants of health.
In other management and advisory roles, I have partnered with healthcare providers, educational institutions, and government agencies on strategic planning and evaluation initiatives aimed at improving clinical quality outcomes for individuals with chronic care and complex health needs, assessing the impact of community health initiatives that promote healthy eating and active living, and developing district-wide, full-service community school strategies to advance equity in student achievement, health, and well-being.
I hold a joint Master of Public Health in health policy and management and Master of City Planning in housing, community, and economic development from UC Berkeley.
About re:verb health
An evolution of my consulting practice since 2017, re:verb health brings together my creative practice and community health experience to build vibrant collaborative spaces with a shared purpose: to
re:imagine how we work together,
re:claim who defines and what counts as successful change, and
re:generate our relationships with each other in connection to our planet.
re:claim who defines and what counts as successful change, and
re:generate our relationships with each other in connection to our planet.